Mars UK case study

Mars is one of the world’s largest manufacturers of food and petfood products.

It manufactures chocolate, petcare, gum, confections, food and drinks products under brands such as (Chocolate) Mars®, Snickers®, Galaxy®, Maltesers®, and Twix®; (Petcare) Pedigree®, Whiskas®; Cesar®; (Food) Uncle Ben’s®, Dolmio®; (Drinks) Klix® and Flavia®.

Our London lawyers provide advice to Mars’ UK divisions across a number of practice areas such as regulatory (including product composition, labelling, packaging and claims), advertising and marketing (in respect of TV and print media) commercial (including co-manufacturing, warehousing, distribution and sponsorship) and employment/pensions.

Recent work highlights:

• Advising Mars on its sponsorship of the England football team and product supply arrangements with Wembley Stadium.
• Advising on the recent charitable tie-up between Maltesers and the Comic Relief Red Nose Day.
• Assisting with the negotiation of a contract covering the filming of an episode of "The Apprentice" at the Waltham Pet Centre.
• Negotiating contracts with current England footballers to support various marketing and promotional activities.