Nintendo case study

Nintendo is a global manufacturer of video gaming hardware and software.

Nintendo operates in a fast moving and exciting industry. As Nintendo’s external legal advisors we not only need to understand the law, we also need to keep on top of industry developments and Nintendo’s latest product launches and marketing campaigns. Our lawyers in a number of offices (including London, Amsterdam, Paris, Munich and Brussels) work for Nintendo of Europe. Our London team advises its UK branch office on a number of issues ranging from its terms of trade to its advertising activities.

Recent work highlights include:

• Assisting with the negotiation of the sponsorship of the London Film Festival.
• Advising on a variety of commercial arrangements including the distribution of new Point of Sale activation cards and e-commerce fulfilment services.
• Advising on issues associated with the release of the Nintendo 3DS hand-held console, including advertising campaigns, consumer literature and launch events.